Our Vision

To build relationships with our suppliers, staff & customers. Through team work, dedication and innovation we will grow to be a meat industry leader.

Our mission

  • We will strive to be the leading and prefered supplier within the food service industry in kzn, nation wide & we will seize all viable opportunities including export markets.
  • We will provide our customers with innovative, quality products and at the same time remain competitive within our industry.
  • We will achieve this through dedication and commitment, by creating efficiencies and providing our customers with world class service with no compromise on quality !
  • We will nurture strategic partnerships with our farmers, so as to achieve our goals through the best genetics, animal welfare and animal husbandry, to ensure the highest quality and consistency of livestock.
  • Our competitive edge will be supported by competent, inspired & motivated people, who will keep clear lines of communication open between customers, suppliers and all staff alike.
  • Our growth will be secured by generating sustainable and superior returns while operating in a socially and environmentally responsible manner.

Our Values Tree

  • Transparency: We fulfill our operations in an ethical and open manner.
  • Respect: We respect each other, and the needs of our customers.
  • Excellence: We are leaders and innovators, who get it right, on time, every time, no matter how big the obstacles.
  • Accountability: We are accountable for our decisions whether they are right or wrong.
  • Loyalty: We will remain loyal to our company, its staff and customers.
  • Everyone: through team work and open channels of communication we will achieve our goals.
  • Honesty: We will conduct our business with the highest moral standing.